350+
qualified leads in launch week
An ESG business launch for a leading financial services and ratings company. A 360-degree campaign across India and international markets. Two national marketing awards.
B2B MARKETING CONSULTANCY · MUMBAIStrategy you can use.
Work that ships.
B2B marketing for mid-sized companies and social sector teams, from the first question to the finished campaign.
THE PRACTICE
Three disciplines. One practice.
The work we like best sits where all three meet: commercial growth, operational rigour and social purpose, using the same tools.
01
Brand & Marketing
Building brands from scratch or transforming ones that have outgrown their story. Positioning, go-to-market, demand generation, account-based programs, and the internal communications that make any of it stick.
02
AI-Led Operations
We use AI to build marketing functions that do more with less. Content production, campaign operations and reporting, set up so a small team can ship at the scale of a large one.
03
Social Sector
The same rigour, adapted to the constraint. We work with NGOs, foundations and social enterprises where overhead is the enemy and mission is the point.
WHERE THE THREE MEET
We build commercial growth programs on lean budgets, use AI to scale the output, and apply that same discipline when the purpose is social rather than commercial. Understanding business (technology, finance, operations) is what makes the solutions tailored rather than templated.
EVIDENCE
Twenty years. What the work produced.
1M+
impressions, 2,000+ target accounts
A global CFO connect campaign built on original research, for a listed business services company. 200,000+ page views.
130+
programs a year, 8 business units
Built and ran the marketing engine for a global business process company of 50,000 people.
6 markets
brand transition delivered
A full brand transition for an airline technology company, rolled out across six markets, alongside the thought leadership forum that made it the reference point in its category.
We have worked inside listed technology companies, business services groups, a global ratings and analytics firm, an airline technology company, and a social enterprise.
HOW WE WORK
We start with questions, not decks. A client who arrives with a campaign brief often has a positioning problem. One asking for brand work often needs internal alignment first. Having worked across technology, finance and the social sector, we recognise the real challenge quickly, and we stay to execute it rather than hand over a strategy and leave.
CURRENTLY BUILDING
PURE Care
A caregiver-assistant service for families looking after elderly parents, designed, built and run end to end. It is where the three disciplines meet in practice: a real product, an AI-assisted back office, and a problem worth solving.
COMMON QUESTIONS
What does working with you look like?
Every engagement starts with a diagnostic conversation. No pitch, no deck. We scope each project on its own merits, because the solution should fit your challenge, not the other way around.
Who do you work with?
Mid-sized technology and business services companies, and organisations in the social sector. We've worked across financial services, aviation technology, BPO and NGOs. That range is what makes us useful across all of them.
Do you work differently with the social sector?
The standard of work is the same. What changes is where the cost sits. We would rather strip out overhead, tooling and agency layers than strip out quality.
What does "AI-led" actually mean here?
We use generative AI for content production, campaign operations and reporting. That is what lets a small team keep pace with a large one. It is an operating decision, not a positioning statement.
LET'S CONNECT
Tell us what's on your plate.
Twenty minutes, no pitch. If we're not the right fit, we'll say so and point you towards who is.
- linkedin.com/in/prakashuthup
- Mumbai, India